What is eCommerce SEO Introduction to For Beginners

what is eCommerce SEO? What is the simplest thanks to promote your online shop and boost sales? How are you able to increase organic traffic to your ecommerce store without counting on PPC and paid advertising?

The answer is What is ecommerce SEO.

In this post, you'll learn what's ecommerce SEO, what's the difference with ‘normal’ SEO, why you ought to invest in ecommerce SEO and the way to approach the program optimization for a web shop.

What is ecommerce SEO?

Ecommerce SEO (or Shop SEO) may be a term wont to describe the program optimization process for online shops.

In simple words, it’s a group of rules to use to an ecommerce website in order that it’s program friendly.

Is ecommerce SEO different than SEO?

The obvious question is, what's the various between ecommerce SEO and SEO in general?

Is it an equivalent thing with a special name?

Not quite.

Ecommerce SEO includes all concepts of SEO with an addition of some guidelines that are specific to online shops which will not be applicable to other sorts of websites.

For example, for a non-commerce website, the category pages might not be so important SEO wise, except for an ecommerce website they're important and wish special attention.

Another difference is blogging. a lively blog features a different role to play when doing SEO for ecommerce websites and when doing SEO for non-ecommerce websites.

To avoid any confusion, anything you examine SEO in my SEO Tutorial or SEO Guide, is applicable for online shops also . Shop SEO is over and above normal SEO.

Benefits of ecommerce SEO for online shops

What are the advantages of SEO for ecommerce websites? Why should shop owners invest in SEO?

Exposure to search engines

An ecommerce website is actually a web business. It’s not a hobby or an internet site made for fun, but it’s a business that must make sales, profit and grow over time.

Search engines answer many queries per day and lots of of them are associated with ecommerce.

Besides going on to ebay or amazon, thousands of individuals per day are using search engines, and in their majority Google, to seek out a product to shop for .

Ecommerce SEO will assist you gain exposure in search engines and obtain your justifiable share of traffic.

What is Local SEO? 

Get high rankings for keywords that matter

Getting traffic from search engines is that the initiative but it’s not enough.

What you would like is targeted traffic.

Targeted organic traffic is coming from users who know exactly what they need.

These users have a transparent intent and that they express this intend once they A query within the search box.

For example, when a user types “buy hd water resistance video camera” within the search box, it's a transparent intend and if you've got an ecommerce site selling video cameras, it’s the sort of user which will most likely convert.

Through Ecommerce SEO you'll be ready to identify and optimize those long tail keywords which will get you higher rankings and make a difference to your business.

SEO It’s the sole thanks to create an extended lasting online business

If you have already got a web shop, you ought to know that there are variety of the way to urge instant traffic to your website.

Google Adwords is one among the foremost popular and efficient ways to urge traffic fast, followed by Facebook and other social networks (depending on your niche).

The problem with these methods is that when you stop paying for advertising, traffic and sales will drop.

That’s not the case with SEO.

A neat SEO campaign will bring traffic to your website 24X7 for months or maybe years to return .

It does take time for SEO to figure but the results are long lasting, creating a better ROI within the end of the day , compared to the other marketing technique.

So, if you would like to make a business which will generate traffic on its own without relying solely on paid advertising, SEO is that the thanks to go.

SEO will assist you build a user-friendly website

Many of the concepts of SEO are associated with usability and the way you'll make websites that are friendlier to both search engines and users.

When you plan to adopt SEO principles or hire an SEO consultant to assist you optimize your website, the top result are going to be an internet site that’s easier to use and ranks higher within the search results.

SEO will assist you increase your conversion rate

What is SEO? an Introduction for Beginners 

Besides assisting in getting the proper sort of traffic, SEO can offer you guidelines on the way to increase your conversion rate i.e. sales.

Conversion optimization may be a process that takes time and requires tons of a/b testing but it's driven by SEO principles.

How to approach SEO for eCommerce websites?

The best thanks to optimize a web shop is to follow a structured approach. this suggests that you simply got to have an idea in situ which will cover all aspects of SEO.

To be more specific, here may be a list of all the items you would like to see and optimize:

Step 1: Review Technical SEO

Technical SEO is usually the primary step when doing an internet site review or performing an SEO Audit.

Technical SEO will make sure that search engines can crawl and index your shop with none issues.

The most important tasks associated with technical SEO are:

• Optimization of Google Search Console Settings
• XML Sitemap optimization
• Correct settings for robots.txt
• SEO friendly URLS and proper permalink structure
• Page speed optimizations

Step 2: Perform Keyword Research

Once you get the technical SEO correct, your next step is keyword research.

Keyword research is vital for all kinds of internet sites but it’s even more important for ecommerce websites.

If you target the incorrect keywords, you'll get traffic but you won’t make any sales.

As explained in my article: the way to do keyword research for an ecommerce website, the results from the keyword research will define the structure of your shop and provides you adequate data to optimize your home page, category pages and merchandise pages.

Step 3: Optimize your shop’s structure

Ecommerce websites got to have an optimized structure. it's to be very easy to use, simple and SEO friendly.

If your structure isn't optimized, you won’t make any sales. It’s as simple as that.

What is the simplest structure for your store? Besides following some standard guidelines (like having a hierarchical structure), keyword research will guide you on the way to structure your shop.

If you have already got a store up and running, you get some traffic but you're making no sales, it's going to worth reviewing and optimizing your site structure supported the results of keyword research.

Step 4: Homepage SEO

Optimizing your shop’s home page is different than optimizing the homepage of your blog.

The homepage of an ecommerce website features a lot of roles to play. it's to be a highly converting landing page but at an equivalent time it's to be informational and welcoming to the users.

Step 5: Optimize your category pages

It is normal for an ecommerce website to possess tons of category pages. for many websites category pages serve no SEO purpose but this is often not the case with online shops.

Category pages are essential for navigation purposes and really valuable for SEO purposes.

Step 6: Product Page Optimization

The product pages are the foremost important pages for ecommerce websites and need to be optimized for both search engines and users.

Product page optimization are often tricky, especially if you're selling products that also are available on other websites on the web .

Failing to SEO optimize your product pages, will end in low traffic and more reliance on other methods (besides SEO), to drive traffic to your store.

Step 7: Cart and Checkout PAGE Optimization

I mentioned above that ecommerce SEO will assist you create a far better converting website and so as to try to that, you would like to optimize your cart and checkout pages.

It is quite common for various sorts of shops to urge users to the cart and checkout pages but only little percentage of them to truly convert.

Cart and checkout page optimization isn't difficult, once you catch on right once, you'll ditch it and consider other areas of your shop that require more attention.

Step 8: Reporting

When you first optimize a web shop, you are doing it supported best standards and practices.

You work on your technical SEO, do keyword research and optimize the structure and pages of your shop.

So far so good.

In order to make a decision what to try to next, you would like to possess a reporting system in situ that's properly configured.

A good reporting system besides tracking sales, it also tracks user behavior. Analyzing user behavior can offer you subsequent steps for your SEO optimization process.

Step 9: Blogging

An ecommerce website must have a blog. Blogging for ecommerce purposes isn't precisely the same as blogging for general traffic.

There are some guidelines to follow before deciding what to write down about and which keywords to focus on in your blogs.

Step 10: Link Building For Ecommerce

Once you've got a highly converting website, you would like to urge high volumes of traffic to the location and make sales.

SEO techniques, like those described above, will assist you have an optimized site with good rankings.

To get your pages to the highest positions, you would like good off-page SEO and link building is one among the off-page SEO tasks you would like to master.

Step 11: Marketing your Shop

Besides SEO, there variety of other methods that although aren't directly associated with SEO, they will indirectly impact your SEO efforts and success of your ecommerce website.

Things like social media marketing, Facebook marketing and retargeting, email marketing are often work well with SEO and assist you achieve your business goals.

Conclusion

Ecommerce SEO may be a must of all shops. A well optimized shop will rank higher in search engines and this translates to more traffic and sales.

The difference between normal SEO and shop SEO is that the latter includes specific recommendations which are applicable to ecommerce websites.

Even if you're making sales through AdWords or other PPC platforms, spending some of your monthly budget on ecommerce SEO, is that the best investment you'll bring your business.

The best thanks to optimize your buy search engines, is to follow a structured approach.

I have outlined above the steps to require in order that you don’t miss anything that's important.

Stay tuned as i will be able to be covering each step in additional details within the coming weeks.