Popular Social Media Sites in 2020
All social media networks
are not created equally.
We’re going to take a look at each of the seven major social media platforms in our social media guide: Facebook, Twitter, LinkedIn, Instagram, Snapchat, Pinterest, and Reddit.
While Instagram might be
a powerhouse for one brand, it’ll do nothing for another – and while one
business might have tons of engagement on Facebook, another business will gain
more traction on LinkedIn.
With that in mind, how do you choose where to invest your time (and potentially ad spend)?
The best move is to have at least a presence on each of the major platforms, and from there, strategically choose which ones to double down on.
You’ll also gain insights into what content succeeds on each platform and get actionable tips to take your own social media marketing to the next level
Before we dive in, let’s take a look at each of these networks at a glance.
With that in mind, how do you choose where to invest your time (and potentially ad spend)?
The best move is to have at least a presence on each of the major platforms, and from there, strategically choose which ones to double down on.
You’ll also gain insights into what content succeeds on each platform and get actionable tips to take your own social media marketing to the next level
Before we dive in, let’s take a look at each of these networks at a glance.
most popular social media platforms 2020
Headquarters: Menlo Park, CA
Founded: 2004
Active Monthly Users: 2.45 billion
This OG social media network is tried
and true, and no matter your industry, there’s a space for you on Facebook.
Some of the leading industries on
Facebook include financial services, ecommerce, retail, gaming, entertainment,
media, telecom, technology, consumer goods, and automotive businesses.
While the News Feed increasingly
suppresses business posts, there are still ways to bolster engagement without
investing in ads.
Consider joining (or creating) groups,
using a Facebook Messenger chatbot, or using live video to up your engagement.
Headquarters: San Francisco, CA
Founded: 2006
Active Monthly Users: 330 million
Fast and sometimes furious, certain businesses
really thrive on Twitter.
If your business is related to
entertainment, sports, politics, or marketing, you stand to earn tremendous
engagement on Twitter.
On Twitter, brands have an opportunity
to craft and hone their voice – there’s room to be clever and personable in
addition to informative and helpful.
Jump into threads, provide value, share
your own content as well as others, and join the nonstop conversation.
Headquarters: Mountain View, CA
Founded: 2003
Active Monthly Users: 310 million
Within its massive network of
professionals, you’ll find more than 61 million users in senior positions
on LinkedIn.
If you’re looking for decision makers
who have the power to hire your company, stock your product, or partner with
you, LinkedIn is the place to be.
Did you know that 44% of
LinkedIn users have an income above the national median? Or that more than
50% of Americans with a college degree use LinkedIn?
It might not be the flashiest social
media network, but there’s unlimited potential for connecting with an elite
group of professionals who can make a difference for your business.
most popular social media platforms 2020
Headquarters: Menlo Park, CA
Launched: 2010
Active users: 1 billion
Instagram is a smorgasbord of
eye-catching visuals and inspiring creativity.
It’s also a social network where
product-based businesses, influencers, and coaches can thrive.
Since introducing shoppable posts in
2018, the potential ROI for product-based businesses is higher than ever – not
only can B2B’s connect with a massive audience, they can link the product
information and sales straight from the ‘gram.
If your target demographic is under 35,
Instagram is a gold mine: 63% of users are between the ages of 18 to
34, with virtually even split between male and female users.
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Snapchat
Headquarters: Los Angeles, CA
Founded: 2011
Active Monthly Users: 360 million
If your target demographic is young,
you definitely want to get in on Snapchat.
The most active users are Snapchat are
13-year-olds, and they’re spending upwards of 30 minutes a day on the app.
Snapchat is a haven for user-generated
content, behind-the-scenes videos, exclusive offers, and influencer takeovers.
The Biggest Social Media Sites
Founded: 2010
Headquarters: San Francisco, CA
Active Monthly Users: 322 million
Some of the most popular content
on Pinterest includes fashion, food, decor, wedding, workout and
DIY-related pins.
In addition, anything with rich visual
can thrive on Pinterest.
Notably, 81% of Pinterest users are
female – if you have a predominantly female audience, that’s a compelling
reason to invest time in social media marketing on Pinterest.
That’s not to say that men aren’t on
Pinterest.
In fact, 40% of new Pinterest
signups are male.
Founded: 2005
Headquarters: San Francisco, CA
Active Monthly Users: 430 million
Reddit heralds itself as “the
front page of the internet.”
According to Alexa rankings, Reddit is
one of the top 20 most-visited sites.
Reddit has a unique blend of content
and community, with more than 150,000 communities dedicated to every topic
imaginable.
With so many niches, there’s a place
for every brand and business – it’s a matter of finding the niches where your
potential customers are active and diving in.
Get Our Guide to Social Media Marketing
We’ve
only just scratched the surface. Ready to go much deeper?
Search Engine Journal’s
guide, How to Dominate Social Media: A Complete Strategy Guide,
will tell you everything you need to know about social media marketing,
offering valuable insights, proven strategies, and actionable takeaways that
you can start using right now.
If you’re bootstrapping
your social media efforts yourself, this guide will help you every step of the
way, from creating and optimizing your profiles to driving engagement and
creating relationships with customers.
Or, if you’re looking to
outsource your social media to an agency or hire someone to work for your brand
in-house, you can use this guide to as a resource for knowing what to look for
as you interview candidates.
most popular social media platforms 2020
And if you’re simply curious
about social media marketing and haven’t decided whether you want to invest
time and money into it, this guide will showcase exactly why social media
matters and give you insights into the significant potential for growth and
revenue you can earn through successful social media strategy.
You’ll learn how to set
goals and objectives on each of these platforms, and what ROI to expect.
You’ll also learn how to
get more followers and engagement, with tips and tools specific to each
network.
Finally, we’ll look into
the future and dive into emerging social media networks that are on our radar.
1 Comments
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