Social Media Marketing (SMM) full info.

Social Media Marketing (SMM) use social media platforms and websites to promote a product and service. They have built-in data analytics tools which help companies to trade progress, engagement of ad campaign and success. It helps companies to address stakeholder through social media marketing. Companies allow user of internet and customers to generate content like reviews, commenting online, etc and it is also known as earned media.

Platforms

Social Networking Websites 

It allow individual businesses and even organization to connect each other and build online communication and online communication and relationships, in which customers interact directly or can subscribe channels. They allow followers to retweet comment made by other on product and even blogs to repost the comments which allow users to get connected they draw traffic to the product.

They allow consumers to communicate and express their point of views, needs and want these helps companies to connect individual followers.

Mobile Phones 

It is capable of allowing individuals immediate web browsing and excess social networking sites. Retailers use QR codes to facilitate consumer interaction with brands by linking code to brand sites, product info, promotion, etc. According to 2013 survey internet user penetration was 73.4% and 2017 survey suggest more than 90%.

Strategies

Passive Approach 

Here you can easily share reviews and recommend product and services. As if compared to traditional way of market research like surveys and data mining are costly and take weeks months to analyze marketers use social media to retain information about the customer’s behaviors and viewpoints and it is very useful in competitive, highly dynamic global marketplace.

Active Approach 

It is not only used in public relations it is even used in direct marketing tools which communicate channels target with social media influencers, personalities and even the customer engagement tools. They use niche market more precisely. Using tools like Google AdSense target ads to specific demographics who are interested in social entrepreneurships, video gaming and political activism with political parties, google look for keywords in social media post and comments.

Facebook and LinkedIn is popular site where user can hyper target their ads.

Purposes and Tacticals/Planning’s

It is a communication tool to make companies accessible those interested in their product and services. Platforms like facebook, twitter have users in larger range in monthly, instagram has 130 million users, twitter has 210 users average per monthly basis.

Twitter 

It promote companies product in short messages known as tweets in which there is a limit of 140 characters which contains of Hashtag, animated GIF, video, etc. Also provide consumer services from companies.

Facebook 

They are more detailed than twitter accounts. They are product to provide photos videos and testimonials as followers can easily communicate to product pages. According to 2015 survey, 93% businessman to promote their brand survey of 2^nd February 2014 tells facebook algorithm has reduced by 19% due to non-payment in business pages.

LinkedIn

It is a networking site which allows companies to create professional profile and promote networking activities like blog entries to their product pages onto their linked profile page. Company pages like Facebook Page allow business owners to promote their product and services to interact to customers.

WhatsApp

Founded by Jan Koum and Brian Adon and joined facebook in 2014 but working separately as a single app but not focusing on messaging services to work faster and reliable everywhere. It supports various media sending and receiving supports like video, files, document, location, etc. here no third party interruption  can take place due to secured end-to-end encrypted. We can send large bulk messages to target customer through broadcast option companies use it to a large extend as because it is cost effective and quick to spread a message but can’t place ad in this app.

YouTube

Another popular platform where advertisement is done to suit the target customers, languages used the commercial and ideas to promote taste and style of customers and ads can place using sync and brings for advertisers. They enable publishers to earn money through YouTube Partner Program and companies pay YouTube for same channels who promote products and services of companies.

Ads Format

Sponsored Mobile Post 

Ads will be shown on the dashboard when user is using a mobile phone, tab which allows them to like reblog and share sponsored post.

Sponsored Web Post – Largest in-stream which catches the users attention looking at dashboard through laptop and computer and allows views to like reblog and share them.

Sponsored Radar

Its exceptional post from Tumblr whole community based on creativity and originally and earns 120 million daily, placed on right side next to dashboard and have opportunity to earn new reblog, likes and followers.

Sponsored Spotlight

It is directory of some popular blog throughout community and place users where they can find new blog to follow.

On May 6, 2014, Tumblr announced customization and theming on mobile apps for brands to advertise.