Social Media Marketing (SMM) use social media platforms and
websites to promote a product and service. They have built-in data analytics
tools which help companies to trade progress, engagement of ad campaign and
success. It helps companies to address stakeholder through social media
marketing. Companies allow user of internet and customers to generate content
like reviews, commenting online, etc and it is also known as earned media.
Platforms
Social Networking Websites
It allow individual businesses
and even organization to connect each other and build online communication and online
communication and relationships, in which customers interact directly or can
subscribe channels. They allow followers to retweet comment made by other on
product and even blogs to repost the comments which allow users to get
connected they draw traffic to the product.
They allow consumers to communicate and express their point
of views, needs and want these helps companies to connect individual followers.
Mobile Phones
It
is capable of allowing individuals immediate web browsing and excess social
networking sites. Retailers use QR codes to facilitate consumer interaction
with brands by linking code to brand sites, product info, promotion, etc.
According to 2013 survey internet user penetration was 73.4% and 2017 survey
suggest more than 90%.
Strategies
Passive Approach
Here you can easily share reviews
and recommend product and services. As if compared to traditional way of market
research like surveys and data mining are costly and take weeks months to
analyze marketers use social media to retain information about the customer’s
behaviors and viewpoints and it is very useful in competitive, highly dynamic
global marketplace.
Active Approach
It is not only used in public relations it
is even used in direct marketing tools which communicate channels target with
social media influencers, personalities and even the customer engagement tools.
They use niche market more precisely. Using tools like Google AdSense target
ads to specific demographics who are interested in social entrepreneurships,
video gaming and political activism with political parties, google look for
keywords in social media post and comments.
Facebook and LinkedIn is popular site where user can hyper
target their ads.
Purposes and Tacticals/Planning’s
It is a communication tool
to make companies accessible those interested in their product and services.
Platforms like facebook, twitter have users in larger range in monthly,
instagram has 130 million users, twitter has 210 users average per monthly
basis.
It promote companies product in short messages
known as tweets in which there is a limit of 140 characters which contains of
Hashtag, animated GIF, video, etc. Also provide consumer services from
companies.
They are more detailed than twitter accounts. They
are product to provide photos videos and testimonials as followers can easily
communicate to product pages. According to 2015 survey, 93% businessman to
promote their brand survey of 2nd February 2014 tells facebook
algorithm has reduced by 19% due to non-payment in business pages.
It is a networking site which allows companies to create
professional profile and promote networking activities like blog entries to
their product pages onto their linked profile page. Company pages like Facebook
Page allow business owners to promote their product and services to interact to
customers.
Founded by Jan Koum and Brian Adon and joined facebook in
2014 but working separately as a single app but not focusing on messaging
services to work faster and reliable everywhere. It supports various media
sending and receiving supports like video, files, document, location, etc. here
no third party interruption can take
place due to secured end-to-end encrypted. We can send large bulk messages to
target customer through broadcast option companies use it to a large extend as
because it is cost effective and quick to spread a message but can’t place ad
in this app.
YouTube
Another popular platform where advertisement is done to suit
the target customers, languages used the commercial and ideas to promote taste
and style of customers and ads can place using sync and brings for advertisers.
They enable publishers to earn money through YouTube Partner Program and
companies pay YouTube for same channels who promote products and services of companies.
Ads Format
Sponsored Mobile Post
Ads will be shown on the dashboard
when user is using a mobile phone, tab which allows them to like reblog and
share sponsored post.
Sponsored Web Post – Largest in-stream which catches the
users attention looking at dashboard through laptop and computer and allows
views to like reblog and share them.
Sponsored Radar
Its exceptional post from Tumblr whole community based on
creativity and originally and earns 120 million daily, placed on right side
next to dashboard and have opportunity to earn new reblog, likes and followers.
Sponsored Spotlight
It is directory of some popular blog throughout community and
place users where they can find new blog to follow.
On May 6, 2014, Tumblr announced customization and theming on
mobile apps for brands to advertise.
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