What is SMO? Full Explanation Hinglish Adda

Social Media Optimization

Social Media Optimization is used for number of outlet and generates awareness about the product, brand and services which involve RSS Feeds, bookmarking in sites, and social news which helps to generate traffic and increase awareness about the website. If simply say optimization website, its content and share links of website across social media platform and even known as software tool who undertake the process for clients.

Its strategy is to create interesting content through written text, eye-contacting photos and video clips that encourage customers, an even way of implementing Online Reputation Management (ORM) and ensure that negative which will not be the first link to come up in a list of search results.

Relationship with search engine optimization

It became an important factor in SEO where designed of website to maximize ranking on search engine is done, as it recommendations to users of social networks like LinkedIn, Pinterest, Twitter, WhatsApp, Facebook and many other programs to rank search on resulting pages. While doing like, subscribe and even comment counted as notes for webpage quality. As because of personalized search results like Google Places and Yahoo!. SMO can be firstly focused on web traffic driving from platforms or sources which is beneficial for ranking and a successful SMO and it also target particular customer’s potential to lead generation and contribute high conversation rates.

Relationship with viral marketing

It has many ways to connect technique of viral marketing or viral marketing or viral seeding where word of mouth creates using networks in social bookmarks, photo share and video on websites. It is the integral part of an Online Reputation Marketing (ORM) or Search Engine Reputation Marketing (SERM) strategy for individuals or organization who cares about their online presence, SMO is not limited to brand building and marketing but smart businesses increase in social media participation as part of knowledge management strategy. And implementation to foster a community of association site allowing for a business to consumer (B2C) healthy relation.

Origin and Implementation

Technologist Danny Sullian told that the word social media optimization was firstly used and described by Rohit Bhargava on August 2006 in his marketing blog. In that they told about 5 rules of SEO just by following that rules anyone can influence a traffic level, engagement on site, ensuring of high rank in search result and increase popularity, and other 11 rules are just added by other marketing contributors.

• Increase your link ability.
• Make tagging and book marketing easy.
• Reward inbound links.
• Helps your content to ‘travel’.
• Reward helpful and valuable users.
• Create new, quality content.
• Encourage the mashup, where users are allowed to remix content.
• Be a user resource, even if it doesn’t help you.
• Participation (join the online conversation)
• Know how to target your audience.
• Don’t be afraid to experiment, innovation, try new things and stay fresh.
• Be real in tone and style to post.
• Choose your SMO tactics wisely.
• Don’t forget your roots; be humble.

Social Media Marketing (SMM) Full Info.

Develop an SMO a key part of your marketing process develop company best practices.

5 particular rules told by Bhargava have to design to SMO. Author and CEO of Online Marketing, Lee Odden, social media strategy is necessary to ensure optimization.

Objectives e.g., creating brand awareness and using social media for external communications

Listening e.g., monitoring conversations relating to customers and business objective.

Audience e.g., finding out who the customers are, what they do, who they are influenced by and what they frequently talk about. It is important to work out what customer want in exchange for their online engagement and attention.

Participation and content e.g., establishing a presence and community online and engaging with users by sharing useful and interesting information.

Measurement e.g., keeping a record of likes and comment on posts, and number of sales to monitor growth and determine which tactics are most useful in optimizing social media.

What Is Off-Page SEO?

Lon Safko and David K.Brake said that according to social media book it is important to act like a publisher to maintain affective and organization strategy, original concept and unique “edge” that differentiate one’s approach from other and new experiment is second time didn’t worked. This will help to get an idea which type of post should be written and which type and style post is mostly likely by user/customers, which even includes editing programs such Photoshop, Dreamweaver, etc and many sites off customize option  like different layout to change, create and personalize a page.