Social Media is a platform from where we can easily
communicate to anyone through different platform and through different ways
like video, audio, chats. This platform also helps to earn revenue, grow your
business on worldwide network by giving advertisement to our product/business.
Advantages and Disadvantage
Advantages
- You can easily connect to anyone from anywhere.
- Can easily get education from professional and experts just by sitting at home and using internet.
- Through social media you can update yourself from what is going around the environment.
- Best and easy way to grow and spread your business on worldwide level and create goodwill among the customers.
- Social Media creates awareness among people live and helps them to discover new and innovative stuff.
Disadvantages
- Personal data and information can easily hacked which creates losses to financial and even personal life.
- Addiction to social media creates waste of time and way out from the society.
- It can easily ruin’s from business goodwill by just spreading false stories in social media.
- Social Media is a major issue of death. For example, bikers were doing the stunts and normal people trying to copping the biker’s stunts.
- Major disadvantage of social media is following is following crazing people and getting inspired from them like taking drugs and alcohols.
Different types of Social Media Advertising
It is the second largest social networking site. It is
launched in February 2004 by Mark Zuckerberg. According to the September survey
85% approximately college students had a facebook account and from them 60% are
logging it daily. It surpassed the landmark of 1 billion were user accounts.
Facebook is a platform where you can connect to other people and can promote
your business and product. But recently facebook has lost trust of millions of
its users by allowing third parties to access over 87b million user’s personal
data. 1.59 billion approximately users are active per month.
WhatsApp is founded in February 24, 2009 by Jan Koum and Brian
Acton. In 2009, Apple launched push notification users to pinged but Koum
changed WhatsApp so that when the user’s status us changed everyone in his
contact known about him. Facebook had announced to acquire WhatsApp for US$19
billion on February 19, 2014 for the more data collection about the user. This
platform is more comfortable in compare to facebook where we have to login your
id on regular basis if we logout our id. Here you can communicate to other user
by just adding there number in your contact. There are 1 billion approx users
active per month.
Instagram is owned by facebook where we can share photos,
videos and even can communicate people by doing live videos. It was launched on
October 2010 by Kevin Systrom and Mike Krieger. Its android version was
released on April 2012. It was globally Alexa ranked at 15 on June 2018,
available in 36 languages and in iOS in 139.4MB and in android in 32.34MB. It
was launched as unique social networking platform completely based on sharing
photos and videos. And it enables you to capture the best moments of your life
with camera and convert them into works of art because allows you to apply
multiple filters. It helps you to build and increase business and get awareness
about your product and business to the customers. It has 400 million approx users
active per months.
Another social media website of online news and social
networking services for users on which they can post and interact through
messages called tweets. This site was founded in March 21, 2006 by Jack Darsey,
Noah Glass, Biz Stone and Evan Williams its Alexa rank is 12 and launched on
July 15, 2006. It is written in Java, Rudy, Scala and Java Script and 330
million active users per month.
Google+ is a social networking service platform available in
multilingual language. It is owned by Google LLC, launched in June 28,
2011(replaced by Google Buzz) and created by Vic Gundotra & Bradley
Horowitz. It is a commercial website which requires registration to active.
Google+ is written in Java and Java Script and it has 300 million active users
per month.
It is a multimedia media messaging app used globally. Its
author name is Evan Spiegel Boddy & Murphy Reggie Brown and developed by
Snap.Inc, and launched initial on September 2011. But stable released in
android on March 28, 2018 & in iOS on March 20, 2018. And preview released
in android on May 31, 2018. It is available in 22 languages and ranked by Alexa
at 3986(as of February 2018). It has 200 million users active per month.
It is a photo sharing and visual bookmarking site or app
that enables you to find new ideas for your project/file and save them. It is
founded by Paul Sciarra, Evan Sharp and Ben Silbermann. It is basically for business
purpose and available in different languages and it gives a pinboards for
companies to advertise/display their product. Pinterest requires registration
and ranked by Alexa at 67 on April 2017 and launched on March 2010. It has
approx 100 million users active per month.
It is the easily and the most popular professional social
networking site and app which in available in more than 20 languages and use
across the world by servers and professional to connect with different
business. Linkedin is founded in December 28, 2002 by Reid Hoffman, Allen Blue,
Konstantin Guericke, Eric Ly and Jean-Luc Vaillant and it was launched on May
5, 2003. On June 13, 2016 Microsoft announced to acquire Linkedin by $26.2
billion and the transaction resulted in payment approximately of $26.4 billion in
cash. It was ranked by Alexa at 34 on Jane 2018 and it has 530 million user
members and active users of 100 million approximately.
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