A fashion blog provides them with a platform to get out their ideas on the subject, and also brings them a ton of opportunities. You’d be surprised to see how many ways fashion bloggers make money from their blogs.
Blogging Platforms:
While blogging has evolved over time and has gained immense
popularity, it has also become a lot easier to set up blogs as well, Thanks to
the platforms making it easier. Setting up a blog is pretty straight forward as
well. But it also depends on if you want to set up a free blog or a self-hosted
blog. Let us see what are all the platforms you can use to start your blog.
- WordPress: WordPress has been the leader in terms of Blogging platforms for a while now. There are a number of ways you can setup a blog on WordPress. You have the option of setting up the blog for free or set up a Self-Hosted blog. The free blog & self-hosted blog will be explained in next section.
- Blogger: Blogger platform by Google is a famous blogging platform for users who are looking to set up a free blog. But the problem with this is that if you decide to start running ads on your website at some point, you are going to have a hard time with that.
Getting a domain name
Launching your fashion blog begins with securing a domain name. If you want to build a professional website, you need to pick a memorable domain name that ends with .com extension. You can use domain name suggestion tools such as Domain, GoDaddy, etc. to quickly find out whether a domain name is available or not. The great thing about launching a fashion blog while naming it is, you can even use your name as your blog domain name. It helps you increase your online branding and promote yourself even Better.
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How to Make Your Fashion Blog Successful
Making your fashion blog successful will require you to find a way to make it financially lucrative. The general rule of thumb is that the more traffic you generate to your website, the more profitable it will be—but how you make your blog profitable is also key. Consider monetizing your website in the following methods:
Allow designers and boutiques to place paid advertisements on your
blog.
Charge designers and boutiques for blogging about their clothing
and accessories.
Partner with designers and boutiques to sell the items you blog
about on your website.
Add Google Ad Sense or something of the sort.
A successful fashion blog is one that generates a steady stream of revenue. Just make sure that your blog does not feel to sales centered, but instead fun, informative—and of course fashion savvy.
Getting a professional look for your fashion blog
Whether you agree to it or not, blog design is the king. Web
design is what makes or breaks a blog’s success. If you don’t focus on getting
a clean, simple, and professional-looking blog design, you will suffer later.
Make sure to get a search
engine friendly design; I highly recommend elegant themes or Genesis as they
are not only used and recommended by thousands of bloggers, but they are also
perfectly optimized for search engines. They are also mobile responsive, so you
don’t have to install any additional plugins or tools to make your site mobile
friendly.
Setting up social media profiles
Immediately after setting up your fashion blog, you should set up
social media links on all the major sites, including Facebook, Twitter,
Instagram, and, more importantly, Pinterest.
Try to get the same profile
name that is similar to your blog’s domain name. That way, you will be able to
get more visibility and links from the search engines to your domain.
And always make sure to publish
your latest posts to these social media profiles immediately after publishing
them on your sites.
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Promote Your Fashion Blog and Grow Your Audience
Social Media
As a fashion blogger, you know how important social is to your
website. Especially if you’ve got great pictures and content that are easy to
digest and share. Pinterest, Instagram, Twitter, and TikTok can help build and
grow your audience, as well as increase your monetization options since
you’ll be getting more views to your content.
There are a lot of social media channels out there, so you’ll have
to decide which ones to use for your fashion blog. You might be tempted to use
them all, but don’t.
When you spread yourself too thin across them all, you won’t have
time to focus on creating content and sustainably grow your fashion blog. So,
what can you do when it comes to social media?
Spend time looking at the biggest blogs in fashion. See what
social media channels they’re using, then dig deeper. Look beyond the followers
and likes, since those can be bought. Look at how engaged their followers are,
how much content is shared in each channel, and what kinds of interactions
they’re having on the blogs themselves.
Test out similar tactics on your fashion blog. Pick one or two
social media channels and create content for them. Share your content through
them and engage with your audience. Ask people to follow you on those channels.
See how it goes for a few months and then decide whether to stay or switch.
Given time, you’ll see which ones work for you and which ones you can skip. We recommend engaging with commentators on your posts and adding one or two social media platforms to the mix to start.
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