How to earn money by Selling your Brand

Hello everyone today I am giving you information and some tips about that how to sell your brand to other company or brand by this you can sell your brands towards the person by this you can earn money in good amount. So now we go through with our topic

A brand isn’t just a recognizable name and logo that distinguishes you in a crowded market.

Your brand is how people perceive you wherever they interact with your business the impressions you can control and the ones you can't. When you think about it, people have brands too. We each have a name, a face, a style, a way of communicating, different impressions we make on different people, and what they say about us when we’re not in the room. Likewise, businesses have names, products, logos, colors, fonts, voices, and reputations to manage that make up who they are and affect how they’re perceived. You can't build a brand without being consistent and maintaining that consistency as you extend your brand to every part of your business. But it all starts with establishing what that consistency is going to look like and the feeling you want it to evoke.

Know Who You Are

Before you can sell something, you have to know it. Do you understand what your brand is? Who are you and what do you stand for? What is your purpose, your mission? What do you offer? Take the time to define and understand your brand in order to know how to market it well.

How to earn money by Selling your Brand 

How to Build a Brand

Building your own brand essentially boils down to 7 steps:

1.    Research your target audience and your competitors.

2.    Pick your focus and personality.

3.    Choose your business name.

4.    Write your slogan.

5.    Choose the look of your brand (colors and font).

6.    Design your logo.

7.    Apply your branding across your business and evolve it as you grow.

While you might revisit some steps as you pivot your brand, it's important that you consider each aspect as you shape your brand identity. 

Let’s start with laying the groundwork to inform the way you go about building your brand.

1. Figure out your place in the market

Before you start making any decisions about your brand, you need to understand the current market: who your potential customers and current competitors are.

There are many ways to do this:

·        Google your product or service category and analyze direct and indirect competitors that come up.

·        Check subedits that relate to your customers and eavesdrop on their conversations and product recommendations.

·        Talk to people who are part of your target market and ask them what brands they buy from in your space.

·        Look at the relevant social media accounts or pages your target audience follows and are receptive to.

·        Go shopping online or offline and get a feel for how your customers would browse and buy products.

2. Define your brand’s focus and personality

·        Your brand can’t be everything to everyone, especially at the start.

·        It’s important to find your focus and let that inform all the other parts of your brand as you build it.

·        Here are some questions and branding exercises to get you thinking about the focus and tone of your brand.

Use Multiple Channels to sell your brand

Branding is about more than a one-time conversation or an attractive brochure—it’s about a complete marketing plan involving a solid online presence (website, blog, social profiles, email marketing, etc.), quality advertising (whether print or TV or elsewhere), consistency and persistence. Are you utilizing all the possible opportunities to sell your brand? Here are a few you may not have thought of:

Use Location-Based Services: Smartphones make it possible to check in via Facebook, Foursquare or SCVNGR, all of which promote your brand to that client’s network and build your social proof to new and potential customers. So if your company has a retail location that customers can visit, encourage them to check in online when they come by—maybe by offering a free product or some kind of discount after five check-ins, for example.

Speak at Events, Write Guest Articles: Contributing to events or places that will enhance your authority online and off is always good for your brand. What established venues could you provide information for? Where could you be a speaker in your community, and what sites might you write guests posts for? These opportunities will build your social proof, establish you as an expert and give more power to your brand.

What's your positioning statement?

A positioning statement is one or two lines that stake your claim in the market. This isn't necessarily something you put on your website or business card it's just to help you answer the right questions about your brand.

What words would you associate with your brand?

One way to look at your brand is as if it was a person. What would he or she be like? What kind of personality would your customers be attracted to? This will help inform your voice on social media and the tone of all your creative, both visual and written. A fun and useful branding exercise is to pitch 3-5 adjectives that describe the type of brand that might resonate with your audience. I compiled this list of traits to help you get started.

3. Choose a business name

As we've said before, a brand is so more than a name. The personality, actions, and reputation of your brand are really what give the name meaning in the market. But as a business owner, your company's name is probably one of the first big commitments you have to make. It’ll impact your logo, your domain, your marketing, and trademark registration if you decide to go that route (it's harder to trademark generic brand names that literally describe what you sell). Ideally, you want a business name that’s hard to imitate and even harder to confuse with existing players in the market. If you have any plans to expand the product lines you offer down the road, consider keeping your business name broad so that it's easier to pivot than if you chose a brand name based on your product category. You can use our Business Name Generator to brainstorm some names, or try one (or a combination) of the following approaches:

·        Make up a word like Pepsi.

·        Reframe an unrelated word like Apple for computers.

·        Use a suggestive word or metaphor like Buffer.

·        Describe it literally (caution: easy to imitate) like The Shoe Company

·        Use the initials of a longer name like HBO (Home Box Office)

·        Combine two words: Pinterest (pin interest) or Facebook (Face + Book)