Digital Marketing

Digital marketing is the marketing for products and services dealing using digital medium and it also includes mobile phones, display advertising and other medium also.

Digital marketing is developed in 1990s and 2000s when business has changed the way of marketing their brands or products. It is useful and very easy way to develop your business even across your boundaries as because now a days people are more digital or you can say people are more engage in digital world in compare to offline work which is visiting shop’s to buy products or promoting of product through selling of pamphlets and doing services, it is more easy and reliable way.

History

Digital marketing was firstly pointed by Ray Tomlinson who sent the first email after that the platform had opened from which we can send files and receive files through different machines. After that in 1990 a new Digital Marketing through the name of Archie Search Engine was created as an FTP sites.

Channels of Digital Marketing

Digital Marketing is widely broad it has multiple channels available like:

Affiliate Marketing

This market is considered a safe, reliable, easy and safe mode of marketing through online platform. Because this market gives affiliation on produce which generate new customers, but it may lead to risk, bad affiliation of the production in terms of brand prone. In this legal protection, recovery of losses or investment is limited. This may lead the product/brand market towards smaller publishers, websites with smaller traffic. In this marketing often beware of such risks and associate with affiliates in which rules are laid down between the parties involved to assure and minimize the risk involved.

Display Advertising

Online display advertisement deals with showcasing promotional messages and ideas to the customer on the internet which includes showcasing promotional messages or ideas to the consumer on internet. This includes wide in advertisements like advertising blogs, networks, ads on the advertisement etc. The target specific audience to view local audience view particular advertisement.

Email Marketing

It is the easy way of marketing and it is considered as the cheap marketing. This includes graphics and visuals and less visuals are required. It generally invoke the customers with simple and gentle style.

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Search Engine Marketing

Social Media Marketing – This media supports different channels used in social media like Instagram, Facebook, Google+, etc where we can promote our product or services. This is a plan/strategies of the company to promote their product in the platform of social media.

SocialNetworking

Game Advertising – The game allows brand/product ads within the game whether in a subtle (rectangle field showing on the top side within the ongoing game) manner or in advertisement banner. Advertisement of the brands will be in different manner whether in a 3-D and 4-D style, and advertising within the game.

Online PR

Video Advertising – Advertising ongoing on online/offline videos like in YouTube. When we are seeing videos on YouTube ads of product comes in between that videos whether the video is going online or offline. It makes consumers pre-attention/attention about the product details and short info.

It is important and easy for a company to promote the product/brands through digital media in multiple platform and make consumer aware about the product/brands easily.

Multi-channel Communications

Self-regulation

The ICC Code interacting with digital media on different platforms and techniques through certain guidelines. It includes

• Make customers not to choose collections for advertising/marketing purpose mechanism.
• Social network site control and influence marketer.
• Respect social rules and standards commercial behavior is social networks.
• Directly communication to the consumer.

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Advantage and Limitations

Advantages

• It is important in both consumer and organization point if view as can communicate and reach.
• Expend your business in vast networking.
• Provide 20x7 hours services every time and every day.
• Easy for consumers to have deal and get about product and brand any time and at any place.

Limitations

• Totally dependent on internet which can be major problem as in some areas there may can be network problem.
• Completion of goods and services is not at high level.
• Doppelganger of individual or small group of people harm image of established brand.

Doppelganger is a term which specify bad image about a brand spread by anti-brand activists, which is derived from German word Doppel which means double and Ganger which means Walker.